Affiliate Marketing with a Website

Chapter 1- Picking a Nano Niche and Website Type


Choose Your Website Type


Blogging

A blogging website is one where you regularly write about a specific topic. Many people have chosen to simply write about their own lives and have found great success doing so. If you don’t feel comfortable letting everyone into your life to that extent, then you can write exclusively about your hobbies. If you are an avid golfer, then you could write about days when you go out golfing, how did you do, what was the weather like, probably something funny or interesting, and that’s all there is to it. You then upload your story to your blog, and all of your followers will be able to see your new post.



Product Comparison

This is a fairly common website style that has mixed degrees of success. Your chances of success are highly dependent upon the niche that you choose (explained more in depth later). Certain niches tend to get a lot of mileage out of comparisons, like computer components. If someone wants a new graphics card for their computer, they will often go through numerous sites to find information on the latest graphics cards and how their specs compare to others on the market. Other niches have consumers that probably won’t take the time to research comparisons. Think of a website dedicated to comparing different computer paper brands… oh, sorry… I fell asleep just thinking about the idea…


Another important note on product comparisons is that it helps (but not required) if you are already familiar with products within your niche. Using the computer components as an example, if you are personally really into computers, then it makes it much easier to write comparisons because you are familiar with the terminology and can offer better value to your readers.



Deal Finder

This is probably one of the easiest types of websites to set up but will be rather limiting in your earnings potential. If you are looking to just have a side hustle that can earn you a little pocket change, then this is a great model, but the chances of replacing your primary source of income are pretty slim. We aren’t saying that it can’t be done, but to brand yourself within this genre is very difficult.


So, what is it? Well, its basically a blogsite, but you look for special deals that are out there within specific categories, and then you post about it. Essentially you are providing your readers a service by spending your time looking for deals, so they don’t have to spend the time. The perk to this category is that most of your visitors are already in the buyer’s mindset and more likely to convert to sales. The downside is the overabundance of sites doing the same thing, and the inability to distinguish yourself from the others.



Informational

This is a difficult model to establish but is an awesome source of additional income once it is established. The beauty of this model is that after you work super hard in the beginning to get it going, then you can cut way back on the amount of work necessary to maintain it.


An informational site is dedicated to providing information on a particular topic. Think of sites that are How To _Blank_ or just general information sites for news within a particular niche. A website that is dedicated to the different types of dinosaurs is a great example. Think about how much information there is pertaining to dinosaurs, and how long it would take you to capture that information (its basically the same amount of work as writing a book on a subject), but on the other end of the spectrum, think about how few updates there are within that niche. When was the last time you heard of a new type of dinosaur being discovered? It doesn’t happen very often, so it would be quite easy to maintain the website.


After you have an idea of what type of website you want to have, then you can start thinking about your niche, or maybe you already have, but the next section will cover it more.



What is a Niche?

A niche is a specialized segment of the market for a particular kind of product or service. You have seen niches around you everyday, and probably just never paid any attention to it. If you think about the types of stores that you drive by in your town, you will notice that there are some stores like General Stores, Walmarts, Targets, etc. that sell a little bit of everything, but the majority of stores operate within a niche. Those local Sporting Good stores are in a niche. Your local hardware store is in a niche. Your favorite Mexican restaurant is in a niche.



Why are Niches Important

Now that we understand what a niche is, we need to understand why they exist. The answer... competition. If you had the exclusive rights to operate as the only store in a town, and there was no way for anyone else to open up any other type of store, then you would probably open a store that sells all the things that people would need. Now steps in real-life, you can't prevent other stores from operating, so if you open a general store, then a specialized store will most likely outperform you in each category. This is because a specialized store probably has better technical knowledge regardging the specific subject, and can therefore offer better customer service, and probably even better products. So this is where the niche comes in. It is better to operate in a smaller channel of the market and do it well rather than competing with everyone in every category.



So what is a Nano Niche then?

So if a niche is a specialized segment of the market for a particular kind of product or service, then a Nano Niche is a very specialized segment. To help break it down, let's take a look at this chart that explains exactly what a Nano Niche is:




Choose Your Nano Niche

In order to effectively promote content, you will need to pick a niche to operate in, but you should really look for a Nano Niche. Theoretically, you can operate a generic website with no niche, but this will limit your ranking and therefore your exposure. When it comes to websites, it is better to be a Master of One Thing instead of a Jack of All Trades.

Common niches for affiliate marketing include:

  • Fashion
  • Sports
  • Outdoors
  • Health and Wellness
  • Beauty
  • Travel
  • Home and Garden

The biggest key to picking a niche is to decide if you want to pick one that is super popular (ie the hottest trend) and try to ride the wave, or pick something you are interested in. Often times, picking a niche that you are interested in is the most profitable direction, but that is not always the case.

Now that you have chosen a website type and a Nano Niche to operate in, let’s move on to picking a domain name and getting your website set up. Continue to Chapter 2- Choosing a Domain Name.

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